Our Story
The Hands Behind Every Stitch
Meet the Founder
From Businesswoman to Crochet Entrepreneur
In 1979, Hemlata got married and stepped into a new chapter of life — after years spent in her father's transport business, she went on to manage her husband's pharmacy business. Then life took an unexpected turn: her husband fell ill, and she stepped away from work to care for him.
Suddenly at home after years of being active in business, she needed something to keep her engaged. That's when she discovered crochet. Around the same time, her granddaughter was born, and for the next five years crochet became a beautiful part of their bond — shirts, toys, flowers, and dolls, all made with love.
People around her began noticing her work and asking for pieces of their own. What started as a way to fill her time slowly grew into something much bigger — a business built on creativity, craftsmanship, and the talent of women.
This journey was never only about crochet — it's about proving it's never too late to start something new, and about creating meaningful work for women. And the journey continues.
How We've Grown
From One Crochet Creation to a Growing Community
What started with a handful of handmade crochet creations — clothing, toys, flowers, dolls, and thoughtful gifts — slowly grew into a business built on creativity, patience, and the belief that handmade products carry a story of their own.
As demand grew, so did our vision: to create beautiful handmade products while building meaningful opportunities for women. Today we make crochet pieces for everyday use, gifting, celebrations, children, and home décor — every one made with care rather than mass-produced by machines.
Our growth isn't measured only in products — it's measured in the people behind them. When women are given the chance to learn, create, earn, and grow, a handmade business becomes something far bigger: a source of independence, confidence, and dignity.
30+
Product Categories
50+
Team Members
5+
Countries Served
Giving Back
Giving Back to the Community
For Hemlata, success isn't only about building a business — it's also about giving back. Through regular charity drives, she supports orphaned children, bringing care, happiness, and essential support into their lives.
Because true success isn't just about what we create for ourselves, but what we give back to others.